Privacy Policy

Privacy Policy – Natural Phocus

This Privacy Policy explains how Natural Phocus (“we,” “our,” or “us”) collects, uses, and protects your personal information when you access or use our website, online store, and related services (collectively, the “Service”). By using the Service, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Service.

1. Information We Collect

Personal Information
We collect personal information that you voluntarily provide when you place an order, create an account, or contact us. This may include:

• Name, mailing and billing addresses, and phone number.
• Email address.
• Payment information (processed securely through third-party providers such as Shopify, PayPal, Stripe, or Amazon Pay).

Device & Usage Information
When you visit our site, we automatically collect information such as:

• IP address, browser type, operating system, and time zone.
• Pages viewed, referring/exit pages, and browsing activity.
• Cookies, web beacons, pixel tags, and similar technologies that help us understand usage patterns and improve your experience.

Non-Personal Information
We may collect aggregated, anonymized data such as site traffic statistics, demographic trends, or general user behavior, which does not identify you personally.

2. How We Use Information

We use the information we collect to:

• Process and fulfill your orders, including payment, shipping, and order confirmations.
• Communicate with you regarding your orders, account, or inquiries.
• Screen for fraud, unauthorized activity, or other risks.
• Improve and personalize your experience on our site.
• Deliver targeted offers, advertising, or marketing communications, consistent with your preferences.
• Comply with legal obligations and protect our rights.

3. Sharing of Information

We do not sell or rent your personal information. We may share it in limited ways, including:

• Service providers: with third-party vendors (such as Shopify, payment processors, or shipping carriers) who help us operate the Service.
• Compliance and protection: to comply with laws, subpoenas, or lawful requests, or to protect our rights, property, or safety.
• Corporate events: in connection with mergers, acquisitions, or restructuring, where permitted by law.

We may also share anonymized, aggregated non-personal information for business or research purposes.

4. Cookies & Online Advertising

We use cookies and similar technologies to improve your experience, remember your preferences, and analyze how visitors use our site. Cookies may also be used for advertising purposes, including personalized promotions.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of the site. For more information, visit www.allaboutcookies.org.

5. Social Networking & Third-Party Links

If you connect with us through social media platforms, the information you provide may be governed by those platforms’ privacy policies. Our site may also contain links to third-party websites. We are not responsible for the privacy practices or content of third parties, and we encourage you to review their policies before providing personal information.

6. Children

The Service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we learn we have done so, we will promptly delete such information.

7. Security

We use reasonable physical, technical, and administrative safeguards to protect your personal information. However, no system or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Payment information is processed securely by third-party providers and is not stored on our servers.

9. Your Rights

If you are a resident of certain jurisdictions (such as the EU or California), you may have rights to:

• Access, correct, or delete personal information we hold about you.
• Opt out of certain data uses, including marketing communications.

To exercise these rights, contact us at support@naturalphocus.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised “last updated” date. Continued use of the Service after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us:

Natural Phocus
Biophilic Media LLC
18521 E. Queen Creek Rd, Ste 105-422
Queen Creek, AZ 85142, United States
Email: support@naturalphocus.com