Privacy Policy

This Privacy Policy explains how Natural Phocus (“we,” “our,” or “us”), operated by Biophilic Media LLC, collects, uses, and protects your personal information when you access or use our website, online store, and related services (collectively, the “Service”). By using the Service, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Service.

1. Information We Collect

Personal Information
We collect personal information that you voluntarily provide when you place an order, create an account, subscribe to our emails, or contact us. This may include:

Name, mailing and billing addresses, and phone number.
Email address.
Payment information, which is processed securely by our payment providers and is never stored on our servers.

Device and Usage Information
When you visit our site, we automatically collect information such as:

IP address, browser type, operating system, and time zone.
Pages viewed, referring and exit pages, and browsing activity.
Cookies, web beacons, pixel tags, and similar technologies that help us understand usage patterns and improve your experience.

Non-Personal Information
We may collect aggregated, anonymized data such as site traffic statistics or general usage trends, which does not identify you personally.

2. How We Use Information

We use the information we collect to:

Process and fulfill your orders, including payment, production, shipping, and order confirmations.
Communicate with you regarding your orders, account, or inquiries.
Send marketing emails if you have subscribed (see Section 4).
Screen for fraud, unauthorized activity, or other risks.
Improve and personalize your experience on our site.
Comply with legal obligations and protect our rights.

3. Sharing of Information

We do not sell or rent your personal information. We share it only in limited ways, including:

Service providers: with trusted third parties who help us operate the Service, such as Shopify (our e-commerce platform), our payment processors, our print and fulfillment partner (which receives the name and shipping address needed to produce and deliver your order), shipping carriers, and our email marketing provider.
Compliance and protection: to comply with laws, subpoenas, or lawful requests, or to protect our rights, property, or safety.
Business transfers: in connection with a merger, acquisition, or restructuring, where permitted by law.

4. Email Marketing

If you subscribe to our emails, we will use your email address to send you updates, new releases, offers, and content related to nature and well-being. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us at support@naturalphocus.com. Even if you unsubscribe from marketing emails, we may still send you transactional messages related to your orders. We never sell or rent our email list.

5. Cookies and Online Advertising

We use cookies and similar technologies to improve your experience, remember your preferences, and analyze how visitors use our site. Cookies may also be used to measure the effectiveness of our marketing. You can control cookies through your browser settings, though disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

6. Third-Party Links

Our site may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of third parties, and we encourage you to review their policies before providing personal information.

7. Children

The Service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we learn we have done so, we will promptly delete such information.

8. Security

We use reasonable physical, technical, and administrative safeguards to protect your personal information. However, no system or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

10. Your Rights

Depending on where you live, you may have the right to access, correct, or delete personal information we hold about you, and to opt out of certain uses, including marketing communications. To exercise these rights, contact us at support@naturalphocus.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page. Continued use of the Service after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us:

Natural Phocus
Biophilic Media LLC
18521 E. Queen Creek Rd, Ste 105-422
Queen Creek, AZ 85142, United States
Email: support@naturalphocus.com